What is Digital Marketing and Why is it Important? 

marketing meeting

 Now with the change in electronics around us, most people are indulging in electronics more than anything and it did help us all. With that happening around us, doing business online has become the most popular. Not only that but also creating awareness among people through different ads and posters online. Being able to do this has helped businessmen and customers to come together without having to manually go anywhere. Social media has a great influence on everyone and sometimes it is a good thing and sometimes it is not, it depends on how we use it. Digital marketing is what makes businesses easy and effective. Many people use digital marketing as a means to establish their businesses and increase their sales online.

What is Digital Marketing?

Digital marketing is also called online marketing or internet marketing, is the promotion of a brand using digital communication channels like Facebook, Instagram, LinkedIn, Twitter and all. It comes in all types of forms like social media ads, Ad carousels, posters and all. It is mainly used for businesses. 

Digital marketing is effective for business right now as it happens on social media platforms and nowadays people are more engaged in social media than anything. It will not only include email, social media, or web-based advertising but also textiles and multimedia messages as a marketing channel.

Categories of Digital Marketing:

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Website Designing and Development

Content Marketing

Influencer Marketing

Email Marketing

Affiliate Marketing

Why is Digital marketing important?


 Digital marketing is important in many ways. Digital marketing can reach vast numbers of customers in a split second as most people use social media all the time so digital marketing will let us reach all the people who are using social media at once. We don’t have to go and reach everyone to promote brands as it can be done easily through digital communication channels. 

Digital marketing is cost-effective as we can do digital marketing with a small amount but have big effects on your businesses. Especially running ads about your businesses on digital communication channels is way easier and cheaper but has big effects and positive results on the business. We can run ads and post on digital communication channels with less money compared to other types of marketing and sometimes it costs nothing at all.

Using digital marketing as a means of marketing can help us to track the numbers of people easily. For instance, if you use the newspaper as a means of marketing then who saw your advertisements or who are interested in your brands, products and services cannot be tracked. But in digital marketing, we can track people who have visited our websites and people who are interested in your brands, products, services, and businesses. 

Digital marketing is more effective and informative than any other type of marketing. You can use different types of formats to make your brands, products, services, and businesses more understandable and attractive in a way that you get more customers. It can help you create awareness about your brands, products, services, and businesses among people and help you to increase your customers. Digital marketing also helps you to increase your sales way more than any other marketing strategy.

What is the Career in Digital Marketing?

The career in digital marketing is always rising as it is starting to become more famous and more companies hire digital marketers for their companies. As a digital marketer, you can have a great career to earn more and it is a field where people can show their creativity in the fields of digital marketing. Your education status doesn’t matter in digital marketing but your skill does, so all you need is skills to work in the field of digital marketing and you can have a great career as a digital marketer. You can work as you please in digital marketing if you have skills and creativity. You can take online classes to learn digital marketing or take training to learn about digital marketing to help you build your skills and creativity. 

Nowadays people tend to be unable to make decisions upon their occupations. So, after being a professional in one field people tend to want to shift their interest and it is hard to specialize in different fields later on but in digital marketing, all you need are classes to learn about it and to improve your skills.

When you become a digital marketer, you get a chance to meet new people and work with them and it helps you to learn as well as get new ideas. You get to work with different types of people and it helps you to increase your ideas and helps you to be able to collaborate with different people which will help you with your skills in getting to know about people and how to collaborate with them. 

Job opportunities in Digital Marketing?

There are many job opportunities in digital marketing. You can be an SEO specialist. As an SEO specialist, you have to have 1-3 years of experience. The roles of an SEO specialist are to help and support the content management team, develop keyword search and give blog reports to traffics and sites. The income of an SEO specialist is about $50500.

You can work as an SEO manager. As a. SEO manager you need to have more than 5 years of experience. You have to be able to organize and have the best communication skills. Roles as an SEO manager you have to know about SEO trends and develop social media content. The income for an SEO manager is about $60000.

You can also work as a Web developer. You have to have 3-5 years of experience. As a web developer, you have to be able to design and develop a website. You have to work with designers and be able to identify issues and find alternative solutions to those. The income for a web developer is about $88000.

Marketing analyst is also one job you can work with digital marketing skills. You need to have 2-4 years of work experience. You should have good communication skills and be able to work with website analytics tools. You have to design and interact with market tests. You have to be able to improve and identify marketing optimization opportunities.

Digital marketing specialist is also one job under digital marketing. You need to have more than 8 years of work experience. You should also have experience with ads for different social media platforms and be able to monitor and apply best practices to industry trends. The income you earn as a digital marketing specialist is about $68000.


With the advancement of technology, digital marketing is also upgrading. So, when it is upgraded and getting famous all over the world, it automatically generates job opportunities for people who are working in the field of digital marketing. When there is a job there is also going to be a challenge for all. When the market keeps on growing and the trends keep on changing, digital marketers are going to keep facing new challenges with the market as well as there are going to be more challenges. While working in the field of digital marketing, a digital portfolio acts as a platform to promote brands. To be able to promote brands, you are going to need the right audiences and digital marketing gives the right audiences to you so that you can be able to promote your brand more efficiently.