Everyone uses Facebook nowadays. Starting from a child to elders, all day long. Over 2.934 billion people use Facebook. Facebook is a website which allows users to sign up for a free profile to contact their work colleagues, family, friends or people they don’t know and it allows you to upload pictures, music, articles and their thoughts and opinions. Facebook is one of the best social media platforms for businesses because of its targeted digital advertising.
What is a Facebook business page?
Facebook business page can connect you with customers and offer key information about your business , products, services and upcoming events. The Facebook business page contents are Home page, Services, Reviews, Shops and More. Creating a Facebook page allows the more than 2 billion people on Facebook to discover your business. Creating a Facebook business page is absolutely free and easy. You just need to have a Facebook account to be able to create a Facebook Page.
Why Do You Need a Facebook Page for Your Business?
A Facebook page gives you a way to communicate directly with your target audience. Over 2 billion people use Facebook and advertising your business to Facebook helps you generate more audiences and it makes people aware of your business. People usually stay active on Facebook on a daily basis so it effectively helps your business to be known by people without having to pay a big sum of money for advertisements. It helps you get your name and brand out there. They also help customers get in touch with you easily, ask questions, leave reviews, and learn more about the business. It allows you to connect with your customers and prospects easily, allowing them to learn more about you and what you do.
Facebook is one of the best social media platforms for businesses as it is targeted digital advertising platforms. With your Facebook ads you can be able to target those who are most willing to purchase your products and services.
What are the Facebook Page Roles?
If you want anyone to have excess to your Facebook Page then you can give them excess on the basis of their work on your Facebook page.
To assign Page roles:
- Go to your Page.
- Select Settings at the top of your Page.
- Select Page roles in the left column.
- Type a name or email address in the box and select the person from the list that appears.
- Select Editor and choose a role from the drop-down menu.
- Select Add and enter your password to confirm.
The Facebook Page roles are;
Admin: The admin role gives you total access to make changes to a Page. You are going to be the Admin of your page and you will control everything. You can delete your page as an Admin. If you want anyone to be an Adim then you can give excess to them by letting them be Admin and then they will have full control over the Facebook page.
Editor: The Editor role can do everything but manage Page roles and settings. They can post to the Page, respond to messages, create ads, and view Facebook Insights as well as access any linked Instagram accounts for the Page.
Moderator: Page Moderators have less access to Facebook pages than Admins and Editors. They can respond to messages, comments and view Facebook Insights. They can also create Ads. If your Facebook is connected to Instagram then they can do those tasks on Instagram too.
Advertiser: Users in the Advertiser role are limited to only creating Facebook or Instagram ads for the Page, viewing Facebook Insights, and seeing who published as the Page. They are maiy for creating ads for the page on Instagram and Facebook
Analyst: An Analyst is restricted to viewing Facebook Insights and seeing who published as the Page only. They cannot create ads or post anything on page. They can look after the work of an advertiser but they cannot create ads.
The Difference between a Facebook page and a Personal Page
Facebook Business Page |
You can run ads on a Facebook Page. |
You will only have customers on your Facebook business Page. |
There will be no approval needed to follow your page. |
More than one person can work on a single Facebook page. |
A Facebook Page is basically created for brands, business and organization. |
It is to connect you to your customers. |
There are no limits for audiences. |
There are business insights and it helps you to analyse the demographics and behaviours. |
Personal Page/Account |
You cannot run ads on a Personal page. |
You will have followers and friends on your personal page. |
Friend requests must be approved by the user. |
Only a single person can manage your personal account. |
A Personal account is created for you when you sign in with your information. |
It is to connect you to your families and friends. |
Audience size is capped at 5000 friends. |
There are no insights. |
Conclusion
Social media is one of the best tools for marketing. By using Facebook pages, businesses can connect with customers across the globe. In addition to a wide range of contents, Facebook pages have great potential for interaction with customers and fans. You can use Facebook Pages to get your business and its product out there, or if you have a website with a blog you can link to it here. If you really want to get ahead, consider advertising on Facebook using third party companies like AdWords. You now have all the tools you need to grow your business. From creating a strong profile and customising your Facebook ad, to recruiting and communicating with local businesses, to maximising the return on investment of your advertising efforts, we’ve covered it all here.