What is Email Marketing? Why Email Marketing Is Still Important in 2023?

Email Marketing

  With the growth in the Digital fields, online marketing is one of the effective ways for businesses. Nowadays people are always online doing stuff, be it shopping, dancing, singing or scrolling through feeds. Everyone has been using email to send mails and some use emails to sell their products and services. 

What is Email Marketing?

Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other business services. It can also be softer to sell and educate your audience on the value of your brand or keep them engaged between purchases. In simple words it is the promotion of brands, products and services through email. It is hard to use without audience lists.

Tools used for Email Marketing

Tools you can use for Email Marketing are:

  • Mailchimp
  • ConvertIt
  • SendInBlue
  • Constant Contact

Why is Email Marketing effective in 2023?

Email Marketing is effect as:

  • It allows you to regularly stay in touch with customers and website visitors as the buyers also appreciate being kept up-to-date with latest products and services.
  • Ranked the highest amongst all other marketing channels.
  • It has the highest Return On Investment(ROI) for about $40 for each $1 spend which is a huge return.
  • Almost everyone uses Email.
  • Easy to maintain and cost-effective.
  • Cheaper to maintain.
  • Limited time offers.

What are the benefits of Email Marketing in 2023?

Email Marketing is effective for the following reasons:

  • Creating personalised content and designs.
  • Collecting feedback and surveys.
  • Improves sales.
  • Communicating with your audience.
  • Generating traffic to your site or other sites.
  • Promote business products, services or any upcoming events or sales offer and discounts.
  • Sending timely campaigns.
  • Reaching to the right people at the right time.
  • Producing cost-effective campaigns. 
  • Having a forum for self-promotion.
  • Owning your media and contact lists.

What are the advantages and disadvantages of Email Marketing?

Advantages of Email Marketing are as follows:

  • It is cost-effective
  • Permission-based
  • Flexible designs
  • Scalable
  • Shareable
  • Measureable
  • Time-saving

The disadvantages of Email Marketing are as follows:


  • The mails will appear on Spam inbox
  • Undelivered emails
  • Design problems
  • Size Issues
  • Resources and skills.

What are the bounce-rates of Email Marketing?

The benchmark for bounces is less than 2%. Anything above a 2% bounce rate for your email campaign is worthy of your attention. If you’re seeing bounce rates over 5%, or even as high as 10% or greater, this suggests a significant problem that you will want to resolve.

It is important to note that your sender reputation can be penalised by email service providers if your bounce rate is higher than five percent, which can impact your overall ability to send email campaigns. 

Does email marketing really work in 2023?

It is more relevant now than ever before. Research shows us that email is still the best channel to reach people on, ahead of other channels, even with the increase in popularity of social media and other messaging platforms. If you have been thinking about an alternative solution to email marketing for your marketing needs, or have yet to use it to its full potential, then now is the time to put your foot down and run with the pack before you get left behind.

What Is the Future of Email Marketing?

With the increase in email users there is sure to be a future ahead for email marketing. If your emails are less frequent but contain quality content, then the information you provide is more likely to stick and hold your brand in high esteem. The snowball effect here is that it can create a need for your audience wanting more. Targeting people will move from a superficial stand point to a more emotional stance by creating more intelligent criteria for customer profiles. The timing of their deliverance will be crucial to reaching customers at times that are most relevant to them.

9 Reasons why Email Marketing is so important?

Here are my top 9 reasons on the importance of email marketing and how they can help your business:

1. Stay in contact with your audience

Emails have the ability to keep your customers informed. Consumers are capable of checking their email when it is convenient for them. It can give them a feeling that you are thinking of them. 

2. Reach customers in real-time

According to Litmus, 54% of all emails were opened on a mobile device. This is significant and should come into play when planning any marketing strategy. More and more consumers are using their mobile devices to access not only emails but all other types of media and information. Not only that, well-designed emails produce higher conversion rates on mobile than any other medium.

3. People engage with emails

As the years have gone by, email has fast become one of our main choices of communication. We have all been groomed to reply to an email in some fashion. Whether it is to reply, to forward, click through to something else embedded within the email, delete, or to buy something, or to sign up. You can use email to drive people to your website, to pick up the phone and call or any other call to action. In fact, over 25 percent of sales last year were attributed to email marketing. 

4. Email marketing is easy to measure

Most email marketing tools offer the ability to track what happens after you have sent out your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates. While there are various studies and surveys that present “optimal” numbers to aim for, it all depends on your industry and target audience. If your customers not only want but expect daily emails, you better provide them.  

5. It’s affordable

You can reach a large number of consumers for less than pennies per message. Email marketing services such as SendGrid costs $0.0006 cents per message at their Platinum Marketing Email level. Mail Chimp allows you to send up to 12,000 emails a month for free. 

6. Allows for targeted messaging

The main idea of lead nurturing is that your potential customers are at different stages of the buying cycle. Some may be in the consideration stage, while others may be at the research and compare stage, and even others in the ready-to-purchase stage. Creating buyer personas can help you determine what kind of content to create for each step. Segmenting these customers into appropriate email marketing lists helps businesses target these groups more effectively.

7. Increase brand awareness

Possessing a customer or prospect’s email address means one thing: they showed a level of interest in your business.  Email marketing gives you the ability to increase that interest level, that brand awareness, by staying top of mind. Too many times companies try to sell, sell, sell their products via email marketing, and completely ignore the brand awareness factor. 

8. It’s timely

It’s important to use all the customer data and information you can. Sending customers a special offer on their birthday, or letting them know their favourite dish is half off is much more effective than simply sending them a menu. This email marketing strategy also can incorporate seasonal offers, allowing you to promote a holiday special or an annual sale.

9. Everyone (almost) uses email

A Hubspot survey states that 91% of consumers use email. Not only can you provide them with discounts, specials, new products, and more, they can share and forward those emails to anyone they’d like. Email is especially huge in the accounts for the most prominent form of communication for 73% of businesses.


 Email marketing is a proven online-marketing element that can reach a high percentage of addressees and improve customer experience. A prerequisite for this approach is a structure for your message that is well thought out and content that is highly relevant to your target group.